Trippa Milano

Sitemark is a B2B SaaS platform serving 2,000+ enterprise customers. After three years of growth, they hit a plateau at $18M ARR.

Services

Prenotazioni

Sito con AI

Menu con AI

Industry

Aggiornare rapidamente una proposta che cambia ogni sera, senza ristampare il menu o correggerlo a mano durante il servizio.

Company Size

15+ Dipendenti

Timeline

5 anni

Menu aggiornato in pochi secondi

Piatti terminati e variazioni vengono gestiti senza ristampe.

Revenue growth in 6 months

Menu aggiornato in pochi secondi

Piatti terminati e variazioni vengono gestiti senza ristampe.

Revenue growth in 6 months

Menu aggiornato in pochi secondi

Piatti terminati e variazioni vengono gestiti senza ristampe.

Revenue growth in 6 months

Un menu per tutti

Traduzioni e allergeni sono sempre accessibili ai clienti.

Pipeline velocity increase

Un menu per tutti

Traduzioni e allergeni sono sempre accessibili ai clienti.

Pipeline velocity increase

Un menu per tutti

Traduzioni e allergeni sono sempre accessibili ai clienti.

Pipeline velocity increase

18 marzo 2026

Trippa cambia ogni sera. Ora anche il suo menu riesce a stargli dietro.

The challenge

Stuck at $18M for four straight quarters. Acquisition was steady, but churn and contraction were eating every gain.

Sitemark was adding 40-50 new customers per quarter, but churn and contraction were eating the gains. Their sales cycle had ballooned from 25 to 42 days as they moved upmarket without adjusting their process. Reps were chasing unqualified enterprise leads while existing customers had no structured path to expand.

The approach

Kora ran a full-funnel diagnostic in the first two weeks, then focused on three high-leverage initiatives.

We rebuilt their qualification framework after finding 60% of enterprise leads were a poor fit. The sales team refocused on prospects with a 3x higher close rate. We restructured customer success around expansion triggers and compressed the sales cycle by replacing the three-meeting discovery process with a live product audit on the first call.

The Results

Sitemark broke through a four-quarter plateau and grew from $18M to $26.5M ARR in six months. Expansion revenue became their primary growth driver for the first time.

Revenue grew from $18M to $26.5M ARR within six months

Pipeline velocity increased 2.4x through better qualification

Sales cycle compressed from 42 days to 29 days

Net revenue retention jumped from 97% to 118%

Expansion revenue became the largest growth driver within 90 days

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”